How to Write an Email Newsletter in 90 Minutes
Writing a newsletter is one of the most difficult marketing stumbling blocks for a small business owner. You know it’s a task worth doing, but every week or month the email newsletter deadline rolls...
View ArticleWhen Is the Best Time to Send an Email?
"When is the best time to send an email?" is one of the most frequently asked questions about email marketing. After all the work of building a list, crafting a message, and designing the email,...
View Article21 Ways to Integrate Email Marketing and Social Media
There has been conflict between social media and email marketing over the last few years. Some observers believe email is dead. Others cite stats refuting the rumor. Wired magazine reported earlier...
View ArticleSpecial Characters in Email Subject Lines: Good or Bad?
You've probably seen special characters in email subject lines before — those interesting little symbols that show up now and again in your email inbox. They look like this. The post Special...
View ArticleGated vs. Ungated Content
Imagine you are finishing up your latest content marketing project. Let's say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love. You upload this content...
View ArticleEmail Spam Traps and How to Avoid Them
Spam traps regularly catch well-meaning email marketers who would never think of themselves as spammers. Don’t let yourself be one of the marketers who will get stung by a spam trap this year, or in...
View Article11 Ways to Improve Email Open Rates
"Open rate" is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability...
View ArticleBeginner’s Guide to Email Re-engagement Campaigns
“Practice good list hygiene.” That’s common email marketing advice many of us hear regularly. It means to do things like: Remove hard bounces after one try; Remove soft bounces after several tries;...
View Article7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)
Subject lines are powerful elements of email campaigns. But that's not really surprising. Subject lines are basically the headlines of an email message. Headlines are something writers and editors...
View Article11 Free Ways to Track your Competitors
Spying on the competition may not be the most highbrow thing to do, but it’s extremely effective. Think of it this way: There are several companies that do what you ... The post 11 Free Ways to Track...
View Article7 Storytelling Techniques and How To Apply Them
Storytelling is one of the marketing world’s new darlings. It’s a marketing strategy that has made it’s way into everywhere from board rooms to mom and pop stores. Storytelling is even being hailed as...
View Article13 Awesome ‘Welcome’ Email Ideas
Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks...
View Article8 Ways to Turn Facebook Likes into Email Subscribers
Could Facebook be gone next year, or bigger than ever? Despite all the predictions about Facebook, there are two things that are definitely true about it. First, Facebook's organic reach has dropped to...
View Article21 Ways to Improve Email Deliverability
Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But...
View Article7 Ways to Get People to Share Your Content
People who are new to content marketing sometimes say, “I want my post to go viral.” Or, “We want content guaranteed to go viral.” It’s a great goal, but even the best marketers in the business don’t...
View Article7 Tips for a Powerful Email Call to Action
If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in "7 Ways to Improve Email Subject Lines (and a Sneaky...
View Article11 Ways to Make Visual Content More Effective
Images are an integral part of the Internet, and they’re getting more important all the time. That’s mostly because images are a key part of human consciousness. Our brains process visual information...
View Article5 Clever Email Innovations for 2015 and Beyond
Email marketing has a reputation for being dull. When someone says "innovation" we're more likely to think social media or mobile or video. Not email. But email marketing is evolving, and evolving...
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